Olvi Oyj in Alcoholic Drinks (Finland)
Domestic brewery Olvi focuses on challenging the two leading giants, Sinebrychoff and Hartwall. Olvi’s strategy lies in launching strong new products, often with a quirky or eye-catching selling point. The company also pays attention to the design of its bottles and as such aims to build strong brand images for its products. An important part of its strategy is to promote the idea that the company is the last major Finnish brewer.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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