Ocean Spray Cranberries Inc in Health and Wellness (World)
Ocean Spray was outperformed by the global health and wellness market in 2016. It is inextricably linked to cranberry products, which have started to fall out of fashion, losing ground to trendier, naturally healthy beverages such as coconut water. It has introduced an organic range in 2017 and should be encouraged to explore the application of probiotics. Its sparse geographical presence is impacting its global ranking, although its products have started to become available online in China.
Euromonitor International’s Ocean Spray Cranberries Inc in Health and Wellness (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Health and Wellness industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning and Focus Categories by Key Functional Ingredients, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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