OTP Bank Group in Consumer Finance (Hungary)
OTP Bank aims to strengthen its leading position in Hungary and continue to expand by offering the widest portfolio of consumer and company financial services and cards. In order to attract and retain customers, OTP is working on introducing modern banking services, electronic payments and mobile commerce methods. OTP uses mass media and social media promotion campaigns, frequently running television advertisements, while also expanding its online presence. OTP plans to grow its profit, by incre...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Lending, Financial Cards and Payments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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