OTCs in E-Commerce: Opportunities and Barriers
Internet retailing is the fastest growing distribution channel for OTC consumer health products worldwide. Consumers are increasingly moving toward the use of digital platforms for convenience and speed in delivery, which fit consumers’ busy lives. Yet e-commerce still represents only a very small proportion of total OTC sales, and manufacturers have been slow to adjust how they market and sell OTC products online away from strategies rooted in their longstanding store-based retail approaches....
Euromonitor International’s OTCs in E-Commerce: Opportunities and Barriers global briefing examines the size, growth trends and potential opportunities in the Consumer Health market. The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards the products and their personal healthcare needs are also explored.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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