Grupo Nutresa SA sought through Novaventa SA a multichannel directional strategy that would allow it to increase its distribution network, entering direct selling, expanding a greater number of products in every catalogue released, as well as its participation with snacks and coffee within vending.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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