Novamex SA in Home Care (France)

Novamex SA in Home Care (France)

Following its acquisition by Italian-based family business Sodalis in 2015, Novamex’s new strategic direction is to further expand in France but also to diversify into new brands which belong to its new holding. The company is expected to reduce the manufacturing of private label products to focus on a diversified portfolio of its own private label products. In 2015, less than 5% of its total production was for third-party private label.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
January 2016
Strategic Direction
Key Facts
Summary 1 Novamex SA: Key Facts
Summary 2 Novamex SA: Operational Indicators
Summary 3 Novamex SA: Production Statistics 2014
Private Label
Summary 4 Novamex SA: Private Label Portfolio

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