Novamex SA in Home Care (France)
Following its acquisition by Italian-based family business Sodalis in 2015, Novamex’s new strategic direction is to further expand in France but also to diversify into new brands which belong to its new holding. The company is expected to reduce the manufacturing of private label products to focus on a diversified portfolio of its own private label products. In 2015, less than 5% of its total production was for third-party private label.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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