Representing 73% of retail value sales in 2014, instant noodles dominates overall noodles. Already strong sales and a huge consumer base resulted in growing maturity in this product area towards the end of the review period, however, with retail volume seeing only marginal growth in 2014. Manufacturers thus launched high-end instant noodles as they sought to maintain value sales growth, such as Uni-President's Tangdaren and Ting Hsin International's Master Kong Ai Xian Da Can. Sold at CNY8 per...
Euromonitor International's Noodles in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Noodles market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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