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Non-Grocery Specialists in Kenya

Non-Grocery Specialists in Kenya

Increasing popularity of online retailing in Kenya, especially among the young population, was adopted by non-grocery specialists, mainly for apparel and footwear, electronics, health and beauty product categories as players tapped into this channel in a bid to grow their revenues.

Euromonitor International's Non-Grocery Specialists in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Specialist Retailers, Electronics and Appliance Specialist Retailers, Health and Beauty Specialist Retailers, Home and Garden Specialist Retailers, Leisure and Personal Goods Specialist Retailers, Other Non-Grocery Specialists.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Non-Grocery Specialists market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


NON-GROCERY SPECIALISTS IN KENYA
Euromonitor International
January 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Players Use Internet Retailing To Boost Sales
Growing Competition From Small and Medium Enterprises
Brand Marketing Growing in Kenya
Competitive Landscape
Rising Competition From Grocery Retailers
the Main Products Sold Are International Brands
Informal Retailing Remains A Threat To Non-grocery Specialists
Channel Data
Table 1 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 2 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 3 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 4 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 5 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 6 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 7 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 8 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 9 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 10 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 11 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 12 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 13 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 14 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 15 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 16 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Executive Summary
Retailing in Kenya Maintains Strong Growth in 2017
Informal Sales Remain Relevant in Kenya
Modern Retailers Reduce Selling Space
International Players Continue To Set Up Shop in Kenya in 2017
Strong Growth Expected Over the Forecast Period
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2017
Physical Retail Landscape
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 17 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 18 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 19 Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 20 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 21 Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 22 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 23 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 24 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 25 Retailing GBO Company Shares: % Value 2013-2017
Table 26 Retailing GBN Brand Shares: % Value 2014-2017
Table 27 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 28 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 29 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 30 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 31 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Definitions
Sources
Summary 2 Research Sources

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