Non-Alcoholic Beverages at the Bottom of the Pyramid
The “bottom of the pyramid” (BOP) consists of the world’s lowest-income consumers. Collectively, this often-neglected group controls considerable spending power and is an essential group to understand for those looking to do business at a global level. While the BOP exists in all regions, the key area to consider is Asia Pacific, especially China and India.
Euromonitor International's Non-Alcoholic Beverages at the Bottom of the Pyramid global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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