Nike continues to create a supportive community around its brand via the promotion of sports activities, for example the Nike Night Run. At the registration stage each participant receives a race shirt voucher that can be used in one of Nike's stores. With such activities the company has increased sales and traffic to its stores as well as boosted the brand's popularity. The company continues to expand the sportswear category, which is underdeveloped in Israel. One of its main focal points is...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Apparel and Footwear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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