Nike Inc in Apparel and Footwear (Thailand)
Nike Inc’s new product launches will be a key driving factor in drawing consumers’ attention and demand. New innovative technology embedded in products will be a highlight. Moreover, the company will shift its overall business strategy towards premiumisation. For Thailand, more product varieties for women targeting both apparel and footwear are expected since fast fashion, and the street-style trend is expected to continuously support demand for sportswear over the forecast period.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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