Despite the threat of slowing growth and job cuts, Nike Inc produced revenue growth of 6% during its FY2017, driven by its exceptional performance across emerging markets, notably China. In an effort to maintain its growth trajectory and align the business with how consumers are shopping, Nike is prioritising DTC retail operations, while continuing to explore technological advancements in sportswear that will ensure Nike maintains its competitive edge and provide long-term growth opportunities.
Euromonitor International’s Nike Inc in Apparel and Footwear (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Apparel and Footwear industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Apparel and Footwear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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