Nigerian Breweries Plc in Alcoholic Drinks (Nigeria)
Nigeria’s dominant beer company, Nigerian Breweries Plc, aims to meet toughening competition in the industry, particularly in light of SABMiller Plc’s recent entry, by ensuring its strong portfolio of household brands maintains high visibility with constant packaging improvements, advertising campaigns and product innovation. The company aims to meet challenges in categories such as economy lager by increasing its focus on brands such as Goldberg Lager. It is also aims to meet the challenges pos...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Alcoholic Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.