Nigerian Breweries Plc in Alcoholic Drinks (Nigeria)
Nigeria’s dominant beer company, Nigerian Breweries Plc, aims to meet toughening competition in the industry, particularly in light of SABMiller Plc’s recent entry, by ensuring its strong portfolio of household brands maintains high visibility with constant packaging improvements, advertising campaigns and product innovation. The company aims to meet challenges in categories such as economy lager by increasing its focus on brands such as Goldberg Lager. It is also aims to meet the challenges pos...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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