Nevskaya Kosmetika OAO in Home Care (Russia)
Nevskaya Kosmetika was one of the fastest growing companies in 2015 with some slowdown in 2016, due to a worse than anticipated performance of its key brand Ushasty Nyan. It was expected that this brand would continue its good performance in its key category of laundry care. However, consumers were less enthusiastic about this brand due to its rather high unit price against its suggested benefits.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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