As consumers are moving away from carbonates and sugarised drinks, Nestlé is in a good position to grow its bottled water business. The Swiss company has set a clear brand strategy and it has great ambitions to expand its premium brands, including Perrier and S Pellegrino. However, Nestlé thus far has no major functional water and flavoured water brands, which could affect its long-term position. Major emerging markets, such as China, Nigeria, Mexico and Indonesia, will continue to offer long-te...
Euromonitor International’s Nestlé SA in Soft Drinks (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in theSoft Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Soft Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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