As one of the leading players in packaged food, Nestlé México follows a multibrand strategy based on strong umbrella brands. The company invests substantial amounts in product innovation, campaigns to build brand awareness and marketing its brands and products to the medical profession in order to boost sales. Nestlé seeks to strengthen its already solid position in baby food in Mexico over the forecast period. This was the reason for its pioneering launch of chilled baby food during the review...
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Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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