Nestlé Brasil has a leading position in Brazil’s packaged food market due to the strong recognition of its brands as being high-quality products, as well as due to the wide range of categories in which the company plays. Investments in marketing and advertising campaigns support its high penetration amongst households, added to efforts in new product developments and the development of cross-category brands; it is aiming to increase its consumer base and reduce marketing efforts as its brand...
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Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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