Neckermann.at GmbH in Retailing (Austria)
Neckermann.at GmbH depends greatly on the long history of the Neckermann brand in mail order homeshopping. Nevertheless, the company has recently lost track of the prevailing market dynamics in internet retailing and has exposed itself too much to the downward trends which prevail in homeshopping. Its owner, Top Agers AG, has so far not revealed any ideas that would enable it to bring the company back to the path of positive growth.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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