Near-Water: Profiling Growth Opportunities in Hydration Beverages
Bottled water is expected to be the fastest growing category in global packaged beverages over the next five years. Meanwhile, functional waters and plant waters have emerged as two of the fastest growing ‘enhanced’ water categories. As consumers seek lighter, healthier, replenishing drinks, there is a need for the industry to expand and balance its portfolio of added value hydration drinks to suit occasions ranging from everyday consumption to post-athletic recovery.
Euromonitor International's Near-Water: Profiling Growth Opportunities in Hydration Beverages global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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