Nau SpA in Eyewear (Italy)
Nau’s main strategy is to offer affordable eyewear. The company is present nationwide on high streets throughout Italy. The Nau! brand has been able to withstand the slow pace of growth in the Italian economy in recent years, performing admirably in an adverse environment. The company is set to continue basing its strategy on the slow recovery of the Italian economy under a plan which was implemented at the end of 2014 and which involves expansion of the company’s domestic distribution network o...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Contact Lenses and Solutions, Spectacles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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