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Naturally Healthy Packaged Food in South Korea

Naturally Healthy Packaged Food in South Korea

Most categories of naturally healthy packaged food show strong performance, amongst them NH sour milk products, which were newly introduced in South Korea in 2017. Kefir nearly dominates the category now; even though it was unfamiliar to Korean consumers when first introduced, the manufacturers’ marketing strategy was to let consumers know how to make kefir and tell them why people in Caucasia have enjoyed kefir for healthy benefits. There are still consumers for which the sour flavour has no ap...

Euromonitor International's Naturally Healthy Packaged Food in South Korea report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: NH Cereal Bars, NH Dairy, NH Fruit and Nut Bars, NH Fruit Snacks, NH High Fibre Food, NH Honey, NH Nuts, Seeds and Trail Mixes, NH Olive Oil, NH Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Naturally Healthy Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Naturally Healthy Packaged Food in South Korea
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Kefir Is A Most Successful Nh Sour Milk Product
Consumers Welcome Fruit Snacks Because They Are Natural Products
Competitive Landscape
Cj Cheiljedang Maintains Its Leading Position Thanks To Steadily Selling Brands
Category Data
Table 1 Sales of NH Packaged Food by Category: Value 2013-2018
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 5 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023
Executive Summary
Naturally Healthy Beverages Lead Health and Wellness in 2018
Desire for Daily Hydration and Ageing Populations Driving Interest in Health and Wellness Beverages
Domestic Companies Playing With Strong Presence
Modern Grocery Retailers Dominant Amongst Distribution Channels
Health and Wellness Beverages Promises To Grow Constantly
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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