Naturally Healthy Packaged Food in Japan

Naturally Healthy Packaged Food in Japan

Protein and fibre are the two newest and most popular areas of nutrition being explored by health-conscious Japanese consumers. These nutrients have risen to the fore amidst the increasing popularity of low-carb diets. A prominent feature of traditional Japanese food, soy is featured in a wide range of packaged food as a good source of both protein and fibre. Meanwhile, nuts and fruits are also seeing increased usage in packaged food because of their compatibility with the increased interest in...

Euromonitor International's Naturally Healthy Packaged Food in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Naturally Healthy (NH).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Naturally Healthy Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Naturally Healthy Packaged Food in Japan
Euromonitor International
February 2020
List OF CONTENTS AND TABLES
HEADLINES
PROSPECTS
Strong consumer interest in protein and fibre
NH chocolate losing out to FF alternatives
Consumer awareness of fibre becoming more sophisticated
COMPETITIVE LANDSCAPE
Nisshin Oillio Group leads a highly fragmented category
Breakfast cereals manufacturers utilise NH and FF ingredients
Chocolate confectionery players having to shift focus to FF products
CATEGORY DATA
Table 1 Sales of NH Packaged Food by Category: Value 2014-2019
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 5 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Health and wellness demand continues to evolve
Prominent trend towards natural products and ingredients
Coca-Cola (Japan) leads, but domestic players dominate overall sales
Supermarkets and convenience stores lead distribution
Growth forecast despite contracting consumer base
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources

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