Naturally Healthy Packaged Food in Finland

Naturally Healthy Packaged Food in Finland

Although naturally healthy packaged food, dominated by NH high fibre food in volume terms, experienced stagnating demand in 2019, a number of niche areas continued to record strong performances, including NH cereal bars, NH fruit and nut bars and NH nuts, seeds and trail mixes. Finns are paying greater attention to their diets, in particular their snacking habits, and are being encouraged to make healthier choices to improve their wellbeing. Therefore, players that capitalise on this trend by la...

Euromonitor International's Naturally Healthy Packaged Food in Finland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: NH Cereal Bars, NH Dairy, NH Fruit and Nut Bars, NH Fruit Snacks, NH High Fibre Food, NH Honey, NH Nuts, Seeds and Trail Mixes, NH Olive Oil, NH Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Naturally Healthy Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Naturally Healthy Packaged Food in Finland
Euromonitor International
February 2020
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Niche Areas That Offer Healthy Snacking Options Perform Well
Marketing Remains Focused on Delivering Wellbeing Message
Oats and Rye Remain Popular Ingredients for New Product Launches
Competitive Landscape
Finns Appreciate Naturally Healthy Packaged Food of Domestic Origin
Increasing Use of Vegetables Amongst New Product Launches
Marketing Likely To Remain Focused on Highlighting Inclusion and Benefits of Superfoods
Category Data
Table 1 Sales of NH Packaged Food by Category: Value 2014-2019
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 5 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024
Executive Summary
Some Stagnating Demand for Health and Wellness Due To Maturity Amongst Certain Categories, Although Organic Remains A Strongly Performing Niche
Niche Areas of Health and Wellness Continue To Attract Local Consumers With Differentiation and Greater Specific Value
Domestic Players Benefit From Finns' Support of Locally-produced Goods
Modern Grocery Retailers Remains Dominant Distribution Channel But Internet Retailing Offers Consumes the Chance To Find Niche Brands
Positive Performance Predicted, With Positive Economy Encouraging Finns To Trade Up To Healthier Products That Offer Greater Specific Value
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook