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Naturally Healthy Beverages in Hungary

Naturally Healthy Beverages in Hungary

Despite the relative maturity of NH beverages, local consumer habits and health trends support the further development and growth in all categories of NH bottled water, NH fruit/vegetable juice, NH green RTD tea and NH tea. Hungarians like to consume local natural mineral bottled water due to its high quality and convenience, while NH fruit/vegetable juice is viewed as health supporting and especially beneficial for children. Juice drinks and NH RTD green tea both registered strong growth for ye...

Euromonitor International's Naturally Healthy Beverages in Hungary report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: NH Hot Drinks, NH Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Naturally Healthy Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Naturally Healthy Beverages in Hungary
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Healthy Thirst Quenchers Gain Further Popularity
Freshly-pressed Products and Smoothie Revolution Shakes Up Mature Juice Category
Surge in Demand for Natural Remedies, Use and Market of Herbal Remedies
Competitive Landscape
Local Production, International Owners Characterises Nh
Premiumisation in Juice, But Heavy Discounting in Bottled Water
Innovative Health and Wellness Start-ups Strengthen Internet Retailing Channel and Generate More Innovation and Health-focused Positioning in Mainstream Brands
Category Data
Table 1 Sales of NH Beverages by Category: Value 2013-2018
Table 2 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 5 Distribution of NH Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023
Executive Summary
Consumers Spend More on Health Food and Beverages As Awareness Spreads
Government Regulations Support Health-conscious Trends by Raising Chips Tax
Start-ups and Niche Brands Create Buzz, But Product Development by Leading Brands and Private Label Product Lines Determines Main Trends
Growing Role of Modern Grocery Retail Chain Operators in Hw Food and Beverages
Excellent Outlook for Health and Wellness Due To Economics and Lifestyle Trends
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources

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