Naturally Healthy Beverages in Hong Kong, China

Naturally Healthy Beverages in Hong Kong, China

With the rising health consciousness among local consumers, they are increasingly looking to avoid consuming unhealthy substances in their food and beverages. For example, consumers are actively avoiding sweeteners as well as shifting away from sugary drinks to reduced-sugar or zero-sugar drinks, as can be seen in the move from juice drinks to coconut water. This shift is generally supporting the growth of various NH beverages, such as NH RTD tea. NH RTD tea accounts for a significant proportion...

Euromonitor International's Naturally Healthy Beverages in Hong Kong, China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Naturally Healthy (NH).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Naturally Healthy Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Naturally Healthy Beverages in Hong Kong, China
Euromonitor International
February 2020
List OF CONTENTS AND TABLES
HEADLINES
PROSPECTS
Continuous demand for NH healthy beverages
NH bottled water still growing despite its already large size
NH fruit/herbal tea continues growing on the back of the HW trend and new product launches
COMPETITIVE LANDSCAPE
Leader Swire Coca-Cola Hong Kong continues growing thanks to Authentic Tea House
Kagome seeing strong growth in NH fruit/vegetable juice
International brands are popular with younger consumers in NH tea
CATEGORY DATA
Table 1 Sales of NH Beverages by Category: Value 2014-2019
Table 2 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 4 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 5 Distribution of NH Beverages by Format: % Value 2014-2019
Table 6 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Another strong performance for health and wellness in 2019
Food and water safety issues remain major sales drivers in health and wellness
International players maintain the competitive edge across health and wellness
Supermarkets dominates the distribution of health and wellness products
Continued growth expected in health and wellness over the forecast period
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook