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Naturally Healthy Beverages in Bulgaria

Naturally Healthy Beverages in Bulgaria

In 2017, bottled water drinking culture increased in urban areas as more consumers realised the importance of hydration. Marketing campaigns targeted outdoor activities, sport and beauty trends addressing urban consumers’ lifestyles. Devin AD focused on promoting the benefits of bottled water consumption to maintain healthy weight and high energy levels during sports and outdoor activities. Pirin Spring and Coca-Cola HBC Bulgaria focused on promoting bottled water as part of urban consumers’ act...

Euromonitor International's Naturally Healthy Beverages in Bulgaria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: NH Hot Drinks, NH Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Naturally Healthy Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


NATURALLY HEALTHY BEVERAGES IN BULGARIA
Euromonitor International
July 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Dynamic Growth of Bottled Water Drinking Culture
Nh Superfruit Challenged by Not From Concentrate Juice
Growth of Carbonated Mineral Bottled Water
Competitive Landscape
Increased Merger and Acquisition Activity
Opportunities for Local Juice Companies
Private Label Expansion in Health and Wellness Juice
Category Data
Table 1 Sales of NH Beverages by Category: Value 2012-2017
Table 2 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 4 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 5 Distribution of NH Beverages by Format: % Value 2012-2017
Table 6 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022
Executive Summary
Health Is A Prime Focus of Urban Consumers
Health and Wellness Going Mainstream
Modern Grocery Retailing Bringing Health and Wellness Trend To the Mass Consumer
Domestic Players Lead
Health and Wellness Has A Prosperous Future
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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