Nappies/Diapers/Pants in South Africa
In 2019, South Africa’s birth rate was above the global average, allowing the landscape for nappies/diapers to remains strong. Demand for value offerings remained crucial, and industry players continue to drive value sales by offering various promotions across retailers. Sales continued to grow, although large parts of the population found it difficult to afford these products, as the average unit price remained high.
Euromonitor International's Nappies/Diapers/Pants in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Nappies/Diapers/Pants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- Nappies/Diapers/Pants in South Africa
- Euromonitor International
- June 2020
- List OF CONTENTS AND TABLES
- HEADLINES
- PROSPECTS
- In 2019, growth is driven by reusable cloth nappies and pants, with reusable products popular amongst environmentally conscious consumers
- Nappies/diapers/pants are sold informally through townships 2019, appealing to consumers with lower buying power
- Procter & Gamble Pty Ltd leads the landscape in 2019, offering established product Pampers, which enjoys high levels of consumer loyalty in the country
- 2020 AND BEYOND
- COVID-19 impact
- Affected products within nappies/diapers/pants
- Recovery and opportunities
- CATEGORY DATA
- Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
- Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
- Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
- Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
- Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
- Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
- EXECUTIVE SUMMARY
- COVID-19 impact on tissue and hygiene
- COVID-19 country impact
- Spending power is limited in 2019, as most consumers focus on essential items at affordable prices, with effectiveness and comfort being key sales points
- In 2019, Kimberly-Clark and Procter & Gamble lead with global-established products, whereas Twinsaver boosts its performance through investments in production
- Due to the impact of COVID-19, the forecast period will record steady growth for retail tissue and hygiene, with a gradual recovery for away-from-home tissue
- CHART 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
- CHART 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024
- MARKET INDICATORS
- Table 7 Birth Rates 2014-2019
- Table 8 Infant Population 2014-2019
- Table 9 Female Population by Age 2014-2019
- Table 10 Total Population by Age 2014-2019
- Table 11 Households 2014-2019
- Table 12 Forecast Infant Population 2019-2024
- Table 13 Forecast Female Population by Age 2019-2024
- Table 14 Forecast Total Population by Age 2019-2024
- Table 15 Forecast Households 2019-2024
- MARKET DATA
- Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
- Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
- Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
- Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
- Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
- Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
- Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
- Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- GLOBAL MACROECONOMIC ENVIRONMENT
- GLOBAL INDUSTRY ENVIRONMENT
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources