Mothers in Kenya tend to either trade up and buy Pampers or trade down to Snuggles or Softcare. This leaves Kimberly-Clark Corp's mid-tier Huggies Snug & Dry line without a real identity. In December 2017, Huggies ran a 25% discount on its nappies and wipes products to encourage sales. Furthermore, a brand such as Huggies is very active on Kenyan social media, giving mothers tips such as how to avoid baby rash and asking mothers to share special moments with their little ones, as well as encoura...
Euromonitor International's Nappies/Diapers/Pants in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Nappies/Diapers/Pants market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.