Nappies/Diapers/Pants in Japan
In common with sanitary protection, nappies/diapers/pants is seeing falling birth rates lead to a contraction of its consumer base. As in the sanitary protection category, manufacturers are responding to falling volumes by working to generate value through premiumisation. The potential for upmarket development is enhanced by the increased purchasing power of families due to rising female participation in paid employment and the fact that fewer babies per family means more money available per chi...
Euromonitor International's Nappies/Diapers/Pants in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Retail Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Nappies/Diapers/Pants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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