Per capita use of nappies/diapers/pants in Belarus declined in 2016 to 399 units per child aged 0-36 months. This level is significantly lower compared to the per capita use in North America and Western Europe. The decline in the consumption of nappies/diapers/pants is connected to the continuing economic downturn and shrinking disposable income of Belarusian consumers, who are becoming increasingly price-sensitive and, thus, more rational in their purchasing decisions.
Euromonitor International's Nappies/Diapers/Pants in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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