Namyang Dairy Products Co Ltd in Soft Drinks (South Korea)
The company is focusing on strengthening its retailing structure to include internet retailing. The company’s future plans and anticipated direction are likely to target enhancing sales of its products in this retail channel. For instance, 2016 saw the company launch milk formula which is exclusively sold online, targeting Chinese consumers. Having suffered from consumer boycotts in the past, the company has reduced its marketing expenditure in order to focus on enhancing sales and gathering con...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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