The number of Italian smokers is not expected to decrease during the forecast period and will remain rather stable. According to the ISS (The National Institute of Health), the number of smokers in 2016 amounted to 11.5 million, about 22% of the Italian population, a slight increase from 2015 when the figure was 10.9 million.
Euromonitor International's NRT Smoking Cessation Aids in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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