Multi Bintang Indonesia Tbk PT in Alcoholic Drinks (Indonesia)
With the distribution of its flagship beer brands restricted by the government, Multi Bintang Indonesia Tbk PT aims to diversify its business by expanding its non-alcoholic drinks portfolio. Having signed a trade license agreement with Premium Beverage International B.V. (PBI) in January 2016, the company plans to manufacture and distribute the Halal-certified non-alcoholic beer brand Fayrouz to tap into the large Muslim consumer base in Indonesia. In addition, the company is set to strengthen t...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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