Moskva-McDonald's ZAO in Consumer Foodservice (Russia)

Moskva-McDonald's ZAO in Consumer Foodservice (Russia)

The largest player in consumer foodservice, Moskva-McDonald’s, plans to continue its geographical expansion across the country over the forecast period. The company’s target is to increase the share of franchised outlets to 20% in 3-5 years. Among the major strategic directions is full localisation of production in Russia by the end of 2018. According to the firm, in 2016, around 85% of its products were purchased from Russian suppliers, while the remainder was imported. The player has also anno...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Get a detailed picture of the Consumer Foodservice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
  • Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

    Euromonitor International
    May 2017
    Strategic Direction
    Key Facts
    Summary 1 Moskva-McDonald's ZAO: Key Facts
    Summary 2 Moskva-McDonald's ZAO: Operational Indicators
    Competitive Positioning
    Summary 3 Moskva-McDonald's ZAO: Competitive Position 2016

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