Moskva-McDonald's ZAO in Consumer Foodservice (Russia)
The largest player in consumer foodservice, Moskva-McDonald’s, plans to continue its geographical expansion across the country over the forecast period. The company’s target is to increase the share of franchised outlets to 20% in 3-5 years. Among the major strategic directions is full localisation of production in Russia by the end of 2018. According to the firm, in 2016, around 85% of its products were purchased from Russian suppliers, while the remainder was imported. The player has also anno...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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