Mondelez France SAS in Packaged Food (France)
In the short term, the future plans of Mondelez France are to reduce its brand portfolio in accordance with its global restructuring strategy. The aim is to build a more coherent portfolio of blockbuster brands (with French origin or not) and to get rid of local brands that have failed to take off in recent years. It means that some of its international brands such as Prince, Belvita, LU and Oreo in biscuits, Milka and Côtes d’Or in chocolate confectionery and TUC and Belin in savoury snacks...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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