Mohan Meakin Ltd in Alcoholic Drinks (India)
Mohan Meakin is expected to continue to expand its distribution reach in the forecast period. The company will also focus on tailoring its brand portfolio and marketing in line with changing consumer demand. This is expected to result in launches within premium spirits, while Old Monk could well benefit from online marketing targeting millennials, given that surrogate advertising remains poorly controlled in India.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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