Mocca Negra Zrt in Hot Drinks (Hungary)
The domestic player Mocca Negra aims to develop its product portfolio and extend its mainstream Bravos brand into the premium segment. The company is positioning Bravos as an affordably-priced high-quality fresh coffee brand in both the off-trade and foodservice channels. Mocca Negra intends to use the repositioning Bravos and intensive below-the-line marketing to grow consumer confidence and brand recognition and expand its share in fresh coffee.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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