Mobile phones increased by 4% in retail volume terms in 2016 to reach 13.3 million units, largely thanks to the dynamic growth of smartphones. The main reason underlying behind the strong growth in this category was the fact that the transition from 3G to 4G LTE forced some consumers, who aimed to switch to 4G LTE, to replace their smartphones with newer ones. In Turkey, approximately 40% of the smartphones sold were compatible with 4G LTE as of November 2014, according to trade press. Immediate...
Euromonitor International's Mobile Phones in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Feature Phones, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Mobile Phones market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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