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Mobile Phones in South Africa

Mobile Phones in South Africa

The growth of smartphones is being driven by the greater adoption of entry-level smartphones, as many second-tier brands are making their devices more desirable based on functionality and more importantly on price. Sales of premium devices are declining as consumers continue to migrate to entry-level alternatives. These are priced at less than ZAR5,000, while lower-tier devices can come under ZAR1,000. With regard to smartphone sales by screen size, larger screen sizes continue to record growth.

Euromonitor International's Mobile Phones in South Africa report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


MOBILE PHONES IN SOUTH AFRICA
Euromonitor International
August 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Smartphone Usage Is on the Increase As More Consumers Can Afford These Devices
Greater Smartphone Penetration Is Boosting E-commerce As Online Sales and Mobile Proximity Payment Systems Increase
Mid-tier Smartphones Are Being Positioned As Premium Devices
Competitive Landscape
A Localised Services Approach Is Gaining Momentum
Huawei Is Leading the Charge in Mid-to-low-range Smartphones
Affordable Devices Are Set To Increase in Number Over the Forecast Period
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2013-2018
Table 2 Sales of Mobile Phones by Category: Value 2013-2018
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 4 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 6 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 8 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 10 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023
Executive Summary
Innovation Remains Key
Rising Penetration Rates Are Influencing Several Categories
A Localised Services Approach and Comeback Strategies Are Being Implemented To Maintain and Gain Market Share
Electronics and Appliance Specialist Retailers Remains Popular, But Internet Retailing Continues To Make Slight Gains
Innovation and Product Offerings Based on Local Needs Are Anticipated To Provide the Biggest Benefits Over the Forecast Period
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 15 Sales of Consumer Electronics by Category: Value 2013-2018
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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