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Mobile Phones in Saudi Arabia

Mobile Phones in Saudi Arabia

In 2019, feature phones continued to slump in Saudi Arabia, with a double-digit decline in sales, while smartphones saw further growth in popularity, and a positive performance. Saudi Arabia ranks third globally in terms of smartphone usage, with almost three-quarters of the population using smart mobile devices. The growth of the telecoms industry has aided the significant increase in smartphone users, and the country has more than 44 million mobile phone subscribers, of whom 88% are smartphone...

Euromonitor International's Mobile Phones in Saudi Arabia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Mobile Phones in Saudi Arabia
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
High Level of Smartphone Use, Chinese Brands Appealing Via Affordability
Smartphones See Increasing Application Across Saudi Society
Online Payments' Growth To Both Benefit From and Contribute To Increased Smartphone Penetration
Competitive Landscape
Huawei the Only Major Player To See Volume Share Gain Thanks To Innovation
Oppo Invests in Building Saudi Presence
Specialist Outlets To Retain Lead But Online Sales Set To See Growth
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2014-2019
Table 2 Sales of Mobile Phones by Category: Value 2014-2019
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
Table 4 Sales of Mobile Phones by Category: % Value Growth 2014-2019
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
Table 6 NBO Company Shares of Mobile Phones: % Volume 2015-2019
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
Table 8 Distribution of Mobile Phones by Channel: % Volume 2014-2019
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
Table 10 Forecast Sales of Mobile Phones by Category: Value 2019-2024
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024
Executive Summary
Smartphones Shape Sales As Saudi Arabia Prepares To Launch 5g
Tech Developments Enabling Price Competitiveness Needed To Attract Consumers
Chinese Products Perform Well, With Domestic Offerings Unlikely To Emerge
Specialists Lead Distribution With Advice, Price, and Added-value Services
Consumer Spending Power To Remain Key Issue in Coming Years
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 15 Sales of Consumer Electronics by Category: Value 2014-2019
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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