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Mobile Phones in the Philippines

Mobile Phones in the Philippines

The implementation of the TRAIN Act (Tax Reform for Acceleration and Inclusion) in the Philippines has increased the take-home pay of some employees, thus boosting the upgrading of phones. 2019 saw a greater shift to mid-priced smartphones at the expense of low-priced ones. Mid-priced smartphones have higher-quality cameras, larger memory and other specifications that consumers look for. Subsequently, manufacturers such as Vivo Communication Technology Co Ltd, Sony Philippines Inc and Huawei Tec...

Euromonitor International's Mobile Phones in Philippines report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Mobile Phones in the Philippines
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Consumers' Deepening Pockets Boost Demand for Mid-priced Smartphones With Quality Cameras
Larger Screens Are Wanted As Smartphone Usage Diversifies
Celebrity Endorsement Is A Smart Move for Smartphones
Competitive Landscape
Cosmic Lets Consumers Cherry-pick From A Wide Range of Affordable Mobile Phones
Chinese Brands Are Changing Perceptions and Gaining Share
Consumers Increasingly Value Quality Over Price, While Domestic Players Will Attempt To Reach More of Them Through Channel Expansion
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2014-2019
Table 2 Sales of Mobile Phones by Category: Value 2014-2019
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
Table 4 Sales of Mobile Phones by Category: % Value Growth 2014-2019
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
Table 6 NBO Company Shares of Mobile Phones: % Volume 2015-2019
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
Table 8 Distribution of Mobile Phones by Channel: % Volume 2014-2019
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
Table 10 Forecast Sales of Mobile Phones by Category: Value 2019-2024
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024
Executive Summary
Higher Purchasing Power Increases Living Standards, Benefiting Industry Growth
Smartphones Are Ever More Synced With Consumers' Lives
Microfinancing Removes A Purchasing Barrier, Boosting Sales Potential
Internet Retailing Has Potential for Long-term Growth, Underpinned by Online Lifestyles
Government Drive To Strengthen the Labour Market Is Good News for Consumer Electronics
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 15 Sales of Consumer Electronics by Category: Value 2014-2019
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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