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Mobile Phones in Mexico

Mobile Phones in Mexico

Ownership of smartphones in Mexico continued to soar during 2019 with penetration rates having more than doubled over the review period. The majority of consumers now use their smartphones to connect to the internet as well as using their handsets for making calls and texting. The most popular apps in the country are WhatsApp, YouTube, and Facebook, while millennials (people born after 1980) tend to use Spotify, Snapchat, and different mobile games. When accessing mobile games, Mexicans prefer t...

Euromonitor International's Mobile Phones in Mexico report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Mobile Phones in Mexico
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Smartphones Continue To Gain Ground Thanks To Their Multifunctionality
Demand for High-end Smartphones Driven by Gamers and Social Media Users
Wide Range of Price Options Makes Smartphones Accessible To All
Competitive Landscape
Xiaomi Opens First Store in Mexico As It Begins Its Expansion
Stf Mobile Launches New Models As Local Players Look To Compete on Price
New Innovations Key To Reducing Replacement Cycles for Smartphones
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2014-2019
Table 2 Sales of Mobile Phones by Category: Value 2014-2019
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
Table 4 Sales of Mobile Phones by Category: % Value Growth 2014-2019
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
Table 6 NBO Company Shares of Mobile Phones: % Volume 2015-2019
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
Table 8 Distribution of Mobile Phones by Channel: % Volume 2014-2019
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
Table 10 Forecast Sales of Mobile Phones by Category: Value 2019-2024
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024
Executive Summary
2019 Sees An Improved Performance With Portable Products Stimulating Demand
Healthy Economy Drives Growth While Smart Technology Captures Imagination
Samsung Benefits From Innovation and Launches First Branded Store
Sales Events Such As el Buen Fin Help Stimulate Demand for Consumer Electronics
Future Remains Bright Despite Growing Maturity for Smartphones
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 15 Sales of Consumer Electronics by Category: Value 2014-2019
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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