Mobile Phones in Greece
In smartphones in Greece, Xiaomi managed to take over the leadership from Samsung in 2021 with retail volume sales posting a double-digit increase across most years of the review period, including those projected for 2022. Looking at its best-selling SKUs, the Xiaomi Redmi 9A ranked first followed by the Redmi 9, both being devices in the economy range with a retail price below EUR200. Samsung’s best seller was its Galaxy A12 which is also in the price range of below EUR200. This shows that cons...
Euromonitor International's Mobile Phones in Greece report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Feature Phones, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Mobile Phones in Greece
- Euromonitor International
- August 2022
- List Of Contents And Tables
- MOBILE PHONES IN GREECE
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Xiaomi takes over leadership from Samsung
- Value sales outperform volume sales of mobile phones as the average unit price increases
- TCL and Realme climb into the top five brands
- PROSPECTS AND OPPORTUNITIES
- 5G creates room for growth for smartphones in the forecast period
- Increase in average prices is set to contribute to value growth
- Iphone and Samsung will compete for the premium segment
- CATEGORY DATA
- Table 1 Sales of Mobile Phones by Category: Volume 2017-2022
- Table 2 Sales of Mobile Phones by Category: Value 2017-2022
- Table 3 Sales of Mobile Phones by Category: % Volume Growth 2017-2022
- Table 4 Sales of Mobile Phones by Category: % Value Growth 2017-2022
- Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022
- Table 6 NBO Company Shares of Mobile Phones: % Volume 2018-2022
- Table 7 LBN Brand Shares of Mobile Phones: % Volume 2019-2022
- Table 8 Distribution of Mobile Phones by Channel: % Volume 2017-2022
- Table 9 Forecast Sales of Mobile Phones by Category: Volume 2022-2027
- Table 10 Forecast Sales of Mobile Phones by Category: Value 2022-2027
- Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027
- Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027
- Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027
- CONSUMER ELECTRONICS IN GREECE
- EXECUTIVE SUMMARY
- Consumer electronics in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for consumer electronics?
- MARKET DATA
- Table 14 Sales of Consumer Electronics by Category: Volume 2017-2022
- Table 15 Sales of Consumer Electronics by Category: Value 2017-2022
- Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
- Table 17 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
- Table 18 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
- Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
- Table 20 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
- Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
- Table 22 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
- Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
- Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources