Mobile Phones in Germany

Mobile Phones in Germany

Mobile phone sales in Germany are already mature, having reached a very high penetration rate. With most purchases now generally being replacements, volume sales have been in decline for a few years already. In 2020, against the backdrop of the COVID-19 pandemic, the reduced mobility of the German population was resulting in slightly accelerating the sales decline, with many consumers spending a lot more time at home than usual and therefore deciding to postpone replacing their existing handsets...

Euromonitor International's Mobile Phones in Germany report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Mobile Phones in Germany
Euromonitor International
October 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Reduced mobility accelerates sales decline in 2020
Lack of major innovations means another year of decline for mature smartphones
The big players are increasing average unit prices
RECOVERY AND OPPORTUNITIES
Recovery will be slow in the coming years in the wake of the COVID-19 pandemic
Chinese manufacturers continue trying to gain a foothold in mobile phones in Germany
Feature phones – an evergreen in Germany with comeback potential?
CATEGORY DATA
Table 1 Sales of Mobile Phones by Category: Volume 2015-2020
Table 2 Sales of Mobile Phones by Category: Value 2015-2020
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 4 Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020
Table 6 NBO Company Shares of Mobile Phones: % Volume 2016-2020
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2017-2020
Table 8 Distribution of Mobile Phones by Channel: % Volume 2015-2020
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2020-2025
Table 10 Forecast Sales of Mobile Phones by Category: Value 2020-2025
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer electronics
COVID-19 country impact
Company response
Retailing shift
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 15 Sales of Consumer Electronics by Category: Value 2015-2020
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources

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