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Mobile Phones in Denmark

Mobile Phones in Denmark

Smartphones is a very mature category in Denmark as most Danes already own a smartphone. It is considered a necessity as it is used for a range of purposes beyond texting and calling. This includes shopping, banking services and media consumption. Penetration of smartphones is already very high, which creates difficulties for the category to grow as the prices of the top brands iPhone and Samsung’s new releases are increasingly expensive. Danes are therefore not purchasing a new phone every time...

Euromonitor International's Mobile Phones in Denmark report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


MOBILE PHONES IN DENMARK
Euromonitor International
August 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Few Growth Opportunities Within Smartphones
Seniors Is A Growing and Attractive Target for Smartphones
Feature Phones Are Increasingly Phased Out
Competitive Landscape
Apple Continues Leading the Danish Mobile Phone Landscape
Chinese Brands Challenge Iphone and Samsung
Microsoft's Nokia Brand Surpasses Doro To Rank First in Feature Phones
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2013-2018
Table 2 Sales of Mobile Phones by Category: Value 2013-2018
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 4 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 6 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 8 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 10 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023
Executive Summary
Volume Sales Decline Further, With Convenience Products Displaying the Best Results
Mixed Results Seen in Consumer Electronics in Denmark During 2018, With Convenient and Novelty Products Performing Well
Multinationals Hold A Strong Position on the Danish Market But Demand for Chinese Brands Is Growing
Internet Retailing Is the Fastest-growing Channel, But Physical Stores Will Remain the Largest Players
Continued Decline of Consumer Electronics Anticipated With Fluctuations in Audio Categories
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 15 Sales of Consumer Electronics by Category: Value 2013-2018
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources

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