The mobile phone industry in Brazil was not immune from being affected by the economic crisis in 2016. The industry, mainly pushed by the performance of smartphones, is one of the most dynamic within consumer electronics; however, the slowdown in economic activity left consumers more cautious regarding new purchases or substitutions of their smartphones. In addition, the significant depreciations of the Brazilian real against the US dollar in 2015 and 2016 left many manufacturers with no alterna...
Euromonitor International's Mobile Phones in Brazil report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Feature Phones, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Mobile Phones market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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