Mobile Internet Retailing in Kenya
Mobile data services such as m-commerce and m-banking are widely used by consumers in Kenya. These provide affordable and convenient alternatives to going to a mall to shop. Through partnerships between online platforms and mobile phone operators, consumers have been able to use the mobile money platform M-Pesa or Airtel Money to complete transactions. This has created efficiencies for both the retailer and consumers due to the convenience provided.
Euromonitor International's Mobile Internet Retailing in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Mobile Internet Retailing market;
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* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- MOBILE INTERNET RETAILING IN KENYA
- Euromonitor International
- March 2019
- LIST OF CONTENTS AND TABLES
- Headlines
- Prospects
- Partnerships Between Mobile Phone Operators and Entrepreneurs To Drive Growth
- On-the-go Lifestyles of Urban Consumers Support Sales
- Channel Benefiting From the Availability of Affordable Smartphones
- Competitive Landscape
- Local Players Enter the Channel To Challenge Existing Online Retailers
- Increasing Social Media Presence To Support Sales
- Channel Data
- Table 1 Mobile Internet Retailing: Value 2013-2018
- Table 2 Mobile Internet Retailing: % Value Growth 2013-2018
- Table 3 Mobile Internet Retailing Forecasts: Value 2018-2023
- Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023
- Executive Summary
- Retailing in Kenya Continues To Grow
- Informal Sales Remain Significant in Kenya
- Cash-strapped Nakumatt Goes Into Administration While Uchumi Closes Stores
- International Players Pose Stiff Competition To Local Retailers in 2018
- Moderate Growth Expected Over the Forecast Period
- Operating Environment
- Informal Retailing
- Opening Hours
- Summary 1 Standard Opening Hours by Channel Type
- Physical Retail Landscape
- Seasonality
- Payments and Delivery
- Emerging Business Models
- Market Data
- Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
- Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
- Table 7 Sales in Store-Based Retailing by Channel: Value 2013-2018
- Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
- Table 9 Store-Based Retailing Outlets by Channel: Units 2013-2018
- Table 10 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
- Table 11 Sales in Non-Store Retailing by Channel: Value 2013-2018
- Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
- Table 13 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
- Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
- Table 15 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
- Table 16 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
- Table 17 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
- Table 18 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
- Table 19 Retailing GBO Company Shares: % Value 2014-2018
- Table 20 Retailing GBN Brand Shares: % Value 2015-2018
- Table 21 Store-based Retailing GBO Company Shares: % Value 2014-2018
- Table 22 Store-based Retailing GBN Brand Shares: % Value 2015-2018
- Table 23 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
- Table 24 Non-Store Retailing GBO Company Shares: % Value 2014-2018
- Table 25 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
- Table 26 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
- Table 27 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
- Table 28 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
- Table 29 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
- Table 30 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
- Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
- Table 32 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
- Table 33 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
- Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
- Table 35 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
- Table 36 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
- Table 37 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
- Table 38 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
- Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
- Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
- Table 41 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
- Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
- Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
- Definitions
- Sources
- Summary 2 Research Sources
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