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Mobile Internet Retailing in Kenya

Mobile Internet Retailing in Kenya

According to industry reports in Kenya, mobile subscription penetration was high, driven by the continuing favourable landscape of smartphones brought on by increased competition with current players and new players entering the arena. Increased penetration led to increased mobile internet usage, especially in urban areas, as consumers use their phones to access the internet.

Euromonitor International's Mobile Internet Retailing in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mobile Internet Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


MOBILE INTERNET RETAILING IN KENYA
Euromonitor International
January 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Mobile Penetration Continues To Promote Internet Retailing
Internet Retailers Develop User-friendly Applications To Facilitate Mobile Internet Retailing
Affordability of Smartphones Boosts Mobile Internet Retailing
Competitive Landscape
Low Computer Penetration Encourages Mobile Internet
Channel Data
Table 1 Mobile Internet Retailing: Value 2012-2017
Table 2 Mobile Internet Retailing: % Value Growth 2012-2017
Table 3 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022
Executive Summary
Retailing in Kenya Maintains Strong Growth in 2017
Informal Sales Remain Relevant in Kenya
Modern Retailers Reduce Selling Space
International Players Continue To Set Up Shop in Kenya in 2017
Strong Growth Expected Over the Forecast Period
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2017
Physical Retail Landscape
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 7 Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 9 Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 10 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 11 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 13 Retailing GBO Company Shares: % Value 2013-2017
Table 14 Retailing GBN Brand Shares: % Value 2014-2017
Table 15 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 16 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 17 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 18 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 19 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 20 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 21 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 22 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
Table 23 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
Table 24 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
Table 25 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 26 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 27 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Definitions
Sources
Summary 2 Research Sources

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