Mobile Internet Retailing in Guatemala
Mobile retailing is in its growing phase in Guatemala and still has many barriers to break down to become the internet retailing of the future. One of the strongest barriers is that consumers do not feel comfortable making purchases directly from their phone, but use apps mainly as browsing devices. However, innovation in new app development is strong in Guatemala, and service provider companies like Uber are helping to break the barriers. The most advertised apps of 2018 were Uber Eats, Glovo a...
Euromonitor International's Mobile Internet Retailing in Guatemala report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Mobile Internet Retailing market;
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* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- MOBILE INTERNET RETAILING IN GUATEMALA
- Euromonitor International
- March 2019
- LIST OF CONTENTS AND TABLES
- Headlines
- Prospects
- Strong App Development Drives Sales
- Despite Strong Smartphone Penetration, Mobile Internet Retailing Is Low
- Social Media Retailing Grows Strong in Guatemala
- Competitive Landscape
- Mobile Internet Retailing Remains Fragmented
- Domestic Apps Developed for Mobile Internet Retailing
- Channel Data
- Table 1 Mobile Internet Retailing: Value 2013-2018
- Table 2 Mobile Internet Retailing: % Value Growth 2013-2018
- Table 3 Mobile Internet Retailing Forecasts: Value 2018-2023
- Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023
- Executive Summary
- Retailing Industry Posts Single-digit Growth in 2018
- Shopping Centres Contribute To the Growth of the Retailing Industry
- Wal-mart Centroamérica SA Leads the Retailing Industry in Guatemala
- International Brands Gain Retailing Share
- Strong Forecast Period Performance Expected
- Operating Environment
- Informal Retailing
- Opening Hours
- Summary 1 Standard Opening Hours by Channel Type
- Physical Retail Landscape
- Cash and Carry
- Seasonality
- Payments and Delivery
- Emerging Business Models
- Market Data
- Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
- Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
- Table 7 Sales in Store-Based Retailing by Channel: Value 2013-2018
- Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
- Table 9 Store-Based Retailing Outlets by Channel: Units 2013-2018
- Table 10 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
- Table 11 Sales in Non-Store Retailing by Channel: Value 2013-2018
- Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
- Table 13 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
- Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
- Table 15 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
- Table 16 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
- Table 17 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
- Table 18 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
- Table 19 Retailing GBO Company Shares: % Value 2014-2018
- Table 20 Retailing GBN Brand Shares: % Value 2015-2018
- Table 21 Store-based Retailing GBO Company Shares: % Value 2014-2018
- Table 22 Store-based Retailing GBN Brand Shares: % Value 2015-2018
- Table 23 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
- Table 24 Non-Store Retailing GBO Company Shares: % Value 2014-2018
- Table 25 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
- Table 26 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
- Table 27 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
- Table 28 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
- Table 29 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
- Table 30 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
- Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
- Table 32 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
- Table 33 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
- Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
- Table 35 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
- Table 36 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
- Table 37 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
- Table 38 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
- Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
- Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
- Table 41 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
- Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
- Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
- Definitions
- Sources
- Summary 2 Research Sources
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