Mobile Internet Retailing in Cameroon
The channel is at a very early stage of development, with dynamic current value growth derived from a low sales base. In 2018, current value sales continued to see fast growth, albeit much slower than in the previous years of the review period. This suggests a level of stabilisation, as the penetration of mobile devices has reached a high level. Further strong growth is predicted, although mobile internet retailing is expected to remain a very small niche in online shopping and retailing overall...
Euromonitor International's Mobile Internet Retailing in Cameroon report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Mobile Internet Retailing market;
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- MOBILE INTERNET RETAILING IN CAMEROON
- Euromonitor International
- March 2019
- LIST OF CONTENTS AND TABLES
- Headlines
- Prospects
- Fast But Slower Growth in 2018
- More Affordable Mobile Devices Boost Prospects
- Growing Confidence in Online Shopping Systems
- Competitive Landscape
- Social Media Offers Development Opportunities
- Mobile Apps Facilitate Online Shopping
- Mobile Retailing's Net Catches Physical Retailers
- Category Data
- Table 1 Mobile Internet Retailing: Value 2013-2018
- Table 2 Mobile Internet Retailing: % Value Growth 2013-2018
- Table 3 Mobile Internet Retailing Forecasts: Value 2018-2023
- Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023
- Executive Summary
- Retailing in Cameroon Continues To Expand
- Changing Distribution Landscape Is Positive for Retailing
- Domestic Brands Increase Their Visibility
- Open-air Markets Remains the Key Distribution Channel
- Strong Growth Expected Over the Forecast Period
- Operating Environment
- Informal Retailing
- Opening Hours
- Summary 1 Standard Opening Hours by Channel Type
- Physical Retail Landscape
- Cash and Carry
- Seasonality
- Payments and Delivery
- Emerging Business Models
- Market Data
- Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
- Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
- Table 7 Sales in Store-Based Retailing by Channel: Value 2013-2018
- Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
- Table 9 Store-Based Retailing Outlets by Channel: Units 2013-2018
- Table 10 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
- Table 11 Sales in Non-Store Retailing by Channel: Value 2013-2018
- Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
- Table 13 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
- Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
- Table 15 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
- Table 16 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
- Table 17 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
- Table 18 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
- Table 19 Retailing GBO Company Shares: % Value 2014-2018
- Table 20 Retailing GBN Brand Shares: % Value 2015-2018
- Table 21 Store-based Retailing GBO Company Shares: % Value 2014-2018
- Table 22 Store-based Retailing GBN Brand Shares: % Value 2015-2018
- Table 23 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
- Table 24 Non-Store Retailing GBO Company Shares: % Value 2014-2018
- Table 25 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
- Table 26 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
- Table 27 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
- Table 28 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
- Table 29 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
- Table 30 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
- Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
- Table 32 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
- Table 33 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
- Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
- Table 35 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
- Table 36 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
- Table 37 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
- Table 38 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
- Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
- Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
- Table 41 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
- Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
- Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
- Definitions
- Sources
- Summary 2 Research Sources
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